The data is in: good data visualization is key to good communication. Let’s be honest, data is not the most accessible thing to many people. It is delightful to some and dreadful to many others. But this isn’t data’s fault! It’s up to us as researchers to...
Corporate espionage is nothing new. In fact, it has a long and storied past—and a shady one, full of secrets and stealing. But it’s the 21st century; let’s keep corporate espionage where it belongs—in the past. Instead, we should focus on...
Data is only as meaningful as you allow it to be. Without a clear understanding of what your data means and, more importantly, how...
Research data is like your password manager for marketing. Confused? Hear me out. Password managers generate...
Everyone knows that making a cocktail is always an experiment in itself. And when it comes to Cuban rum, the liquor itself is up for debate. I hope to work for Bacardi in the near future, and I can’t think of a company that would benefit more from...
Asking someone to fill out your survey is kind of a big ask. After all, what you’re asking of them is to take time out of their busy day to help you and your company out. And let’s be honest—you’re not the only one sliding into their inbox with a survey request. How are you going to...
Designing marketing research studies is no small feat. It takes significant time, effort, manpower, and resources to be able to design a study that thoroughly answers and addresses every part of the guiding research question so that the company’s…