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Marketing Research

Make Data Delightful, Not Dreadful!

  • Post published:May 1, 2022

The data is in: good data visualization is key to good communication. Let’s be honest, data is not the most accessible thing to many people. It is delightful to some and dreadful to many others. But this isn’t data’s fault! It’s up to us as researchers to...

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Spies Always Get Caught! Be Smart, Use Competitive Intelligence

  • Post published:April 29, 2022

Corporate espionage is nothing new. In fact, it has a long and storied past—and a shady one, full of secrets and stealing. But it’s the 21st century; let’s keep corporate espionage where it belongs—in the past. Instead, we should focus on...

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From Data to Insights to Action!

  • Post published:April 22, 2022

Data is only as meaningful as you allow it to be. Without a clear understanding of what your data means and, more importantly, how...

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Research Data, Your Password to Marketing

  • Post published:April 16, 2022

Research data is like your password manager for marketing. Confused? Hear me out. Password managers generate...

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Will the Real Havana Club Please Stand Up?

  • Post published:April 9, 2022

Everyone knows that making a cocktail is always an experiment in itself. And when it comes to Cuban rum, the liquor itself is up for debate. I hope to work for Bacardi in the near future, and I can’t think of a company that would benefit more from...

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First Impressions Matter: The Importance of the Survey Invitation Email

  • Post published:April 2, 2022

Asking someone to fill out your survey is kind of a big ask. After all, what you’re asking of them is to take time out of their busy day to help you and your company out. And let’s be honest—you’re not the only one sliding into their inbox with a survey request. How are you going to...

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How Niche Brands Can Overcome Challenges in Marketing Research Design

  • Post published:March 18, 2022

Designing marketing research studies is no small feat. It takes significant time, effort, manpower, and resources to be able to design a study that thoroughly answers and addresses every part of the guiding research question so that the company’s…

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