Marketing Management

Last year, after years of trudging to opticals to search for my next pair of glasses, I took a chance and requested my five-day, five-pair home try-on kit from Warby Parker. I’m late to the game, I know, but as the saying goes...

A value proposition is arguably the single most important statement that a company creates and disseminates to its customers. It serves as a method of persuasion, a way to communicate to your customers the reasons why they should choose your company over your competitors. More importantly, your value proposition is the...

When Glossier hit the market in 2014, it took the beauty world by storm. What started as a four-product line with 953 customers turned, in under two years, into a booming brand with a 10,000-person waiting list. Just four years later, Glossier had grown into a $400 million business. By 2019, they were serving 3 million customers. In 2021, the company was valued at a staggering...

BOOM! It’s a match! The world of online dating has changed a lot since Match.com was first introduced in 1995. On Tinder alone, users swiped left and right over 3 billion times in one day. Online dating has become so...

…It’s interesting, then, that Rowing Blazers, known for their, well, rowing blazers—but also rugby shirts, cricket sweaters, and Oxford button-downs—has become one of the most inclusive, subversive, and cool brands around…