How Glossier Swam to Its Blue Ocean and Saw Green

When Glossier hit the market in 2014, it took the beauty world by storm. What started as a four-product line with 953 customers turned, in under two years, into a booming brand with a 10,000-person waiting list. Just four years later, Glossier had grown into a $400 million business. By 2019, they were serving 3 million customers. In 2021, the company was valued at a staggering...

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