Marketing Communication

“For sale: baby shoes, never worn.” This ultra-short narrative, questionably attributed to Ernest Hemingway, tells an entire tale and takes the reader on a rollercoaster of emotions—in only six words. These types of succinct stories are known as flash fiction, but they’re not limited to just text on a page. In fact, the most interesting and effective form of flash fiction, I would argue, are...

When it comes to storytelling marketing, no one does it better than Kiel James Patrick. For his namesake brand, Kiel James Patrick has harnessed the full power of social media to craft a world all his own. When the goal is to connect with your audience, the most important factor is...

Burberry, the British luxury fashion house, created its iconic trench around the late-nineteenth century and introduced its signature tartan check soon after in the 1920s. It really hasn’t changed all that much since. But the brand itself has. As hard as it may be to believe, it wasn’t…

What happens when a progressive, mercurial, fashion-forward generation adopts traditional, steadfast prep school style?

It’s 5pm on a Friday. You’ve escaped the cubicle, ditched your tie, and muted email notifications. It’s the weekend, baby, and you’re officially OOO. Time to throw on a pair of Chubbies and kick it with the guys. This defines the ethos of Chubbies, a “weekend apparel” company whose flagship men’s shorts can be summed up as…

An outsider’s take on how the preppy brand remains relevant, retains exclusivity—and comes back down to earth. Disclaimer: I don’t own a single item of Lilly Pulitzer merch. In fact, for a long time I poked fun at the…