How Carmex Created a Booming Balm Business

That tube of lip balm in your pocket might be small, but it means major business. In 2020, lip balm made up 45% of the revenue market share of the $2 billion global lip care product category. Burt’s Bees, a brand known for its all-natural products, is owned by none other than...

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The Business of Books: How to Track Publishing Sales Data

The book publishing process has always been notoriously complex and difficult for the layperson to understand. But plenty of us want to or are already in the process of writing a book—one we hope will be wildly successful. After the important initial barriers have been overcome—when the book has been written, you’ve signed a contract, and your book has hit the shelves—you’d probably think that the next step...

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