One Experience to Rule Them All: How Omnichannel Marketing is Transforming the Retail Industry
While omnichannel is omnipresent in marketing today, the concept is quite a recent development. Though it was first...
Brooks Brothers: Bad Distribution = Deathbed
When you’re the oldest continuously operating retailer in the United States and a purveyor of classic clothing, it’s not unreasonable to think that you’re going to...
How to Win at Content Marketing in Four Easy Steps
Content marketing is the future of marketing. Whether it be blogs, social media posts, YouTube videos, listicles, or something else, content marketing is here to stay. Content marketing allows you to...
In Marketing, Ethics is Everything
It’s no secret that broken trust is hard to mend. From friendships to romantic relationships to work arrangements, once there is a breach of trust it’s hard to bounce back. Marketing is no different. Our profession is one in which...
What Came First, the Chicken or the Viral Marketing Campaign?
Viral marketing isn’t anything new... With the advent of digital—and, more specifically, social media—viral marketing has become the apotheosis of organic word-of-mouth marketing. And when it comes to viral marketing, there just seems to be...
Optimize Your Emails, Optimize Your Campaign Effectiveness
According to a 2020 study conducted by SuperOffice, approximately 20% of email campaigns are not optimized to be viewed on mobile devices. This is a huge problem! Studies show that...
Land Your Customers With a Killer Landing Page
If your brand’s website is a house, its homepage is the facade—and there’s no question that curb appeal is a major selling point. But, like a house, there are other entrances to a brand’s website for people in the know. In marketing, we always talk about the importance of...
For Vintage Shoppers, Email Marketing Provides as Close to Thrift Store Prices as You Can Get
The online vintage shopping world has everything you could imagine and more. Shopping for vintage online makes you feel like a kid in a candy store. But, of course, the experience is far from the same—and so are the prices... But as any seasoned bargain hunter knows...
How sneaky is too sneaky for sponsored content marketing?
There are so many different types of content—almost anything we consume online can be considered content. But content as we understand it in this day and age is an entirely different ball game. With the rise of social media, content marketing has...
How Brave Browser is Doing Brave Marketing
Digital marketers are some of the most creative people around. Not only do they have to come up with interesting and visually appealing material, but they have to figure out how to make it reach their target audience. And with each day that passes, that task requires more...