Fading,  F a d i n g,   F  a  d  i  n  g… The Case of Two Rival Department Stores

There was a time when Sears—then Sears & Roebuck—was king of retail. The Sears catalog was an eagerly anticipated item around the holidays, when children and adults alike would dogear pages of things that they wanted the metaphorical Santa to get them. Sears catalogs even sold...

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