In the words of Elle Woods, Cosmopolitan Magazine—or Cosmo, as it’s more commonly referred to—was once hailed as “the bible” for women. It’s been referenced in more teen movies and TV shows over the years than perhaps any other magazine. Its focus is on...
There was a time when Sears—then Sears & Roebuck—was king of retail. The Sears catalog was an eagerly anticipated item around the holidays, when children and adults alike would dogear pages of things that they wanted the metaphorical Santa to get them. Sears catalogs even sold...
At several points in recent history, Pepsi has decided to position itself as a driver of social change. In 2010, it started the Pepsi Refresh Project, an initiative that...
When was the last time you bought something from Ralph Lauren Rugby? How about Ralph Lauren Blue Label? How about the Black Label? Are you wondering to yourself if you have ever even...
To say that the coolers company Yeti has high brand equity is an understatement. In reality, what it has is brand loyalty that is more like a cult-like following. Just picture someone...