Research Data, Your Password to Marketing
Research data is like your password manager for marketing. Confused? Hear me out. Password managers generate...
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April 16, 2022
Will the Real Havana Club Please Stand Up?
Everyone knows that making a cocktail is always an experiment in itself. And when it comes to Cuban rum, the liquor itself is up for debate. I hope to work for Bacardi in the near future, and I can’t think of a company that would benefit more from...
April 9, 2022
First Impressions Matter: The Importance of the Survey Invitation Email
Asking someone to fill out your survey is kind of a big ask. After all, what you’re asking of them is to take time out of their busy day to help you and your company out. And let’s be honest—you’re not the only one sliding into their inbox with a survey request. How are you going to...
April 2, 2022
How Niche Brands Can Overcome Challenges in Marketing Research Design
Designing marketing research studies is no small feat. It takes significant time, effort, manpower, and resources to be able to design a study that thoroughly answers and addresses every part of the guiding research question so that the company’s…
March 18, 2022
Airbnb: Two Target Audiences, Double the Value (Propositions)
A value proposition is arguably the single most important statement that a company creates and disseminates to its customers. It serves as a method of persuasion, a way to communicate to your customers the reasons why they should choose your company over your competitors. More importantly, your value proposition is the...
February 27, 2022
How Glossier Swam to Its Blue Ocean and Saw Green
When Glossier hit the market in 2014, it took the beauty world by storm. What started as a four-product line with 953 customers turned, in under two years, into a booming brand with a 10,000-person waiting list. Just four years later, Glossier had grown into a $400 million business. By 2019, they were serving 3 million customers. In 2021, the company was valued at a staggering...
February 19, 2022
Music Takes Center Stage at Burberry
Burberry, the British luxury fashion house, created its iconic trench around the late-nineteenth century and introduced its signature tartan check soon after in the 1920s. It really hasn’t changed all that much since. But the brand itself has. As hard as it may be to believe, it wasn’t…
February 1, 2022
Mood board by @S1MONPORTE (Source)
Young Gen Z is Making Old Money Look Cool Again
What happens when a progressive, mercurial, fashion-forward generation adopts traditional, steadfast prep school style?
January 25, 2022
The League: Dating, by Application Only
BOOM! It’s a match! The world of online dating has changed a lot since Match.com was first introduced in 1995. On Tinder alone, users swiped left and right over 3 billion times in one day. Online dating has become so...
January 23, 2022
How Chubbies Shorts Turned Camaraderie Into Cash
It’s 5pm on a Friday. You’ve escaped the cubicle, ditched your tie, and muted email notifications. It’s the weekend, baby, and you’re officially OOO. Time to throw on a pair of Chubbies and kick it with the guys. This defines the ethos of Chubbies, a “weekend apparel” company whose flagship men’s shorts can be summed up as…
January 18, 2022