Blog

Going into business for yourself is, without doubt, one of the most electrifying experiences. Yet as your business starts to grow, that excitement might be dampened by the harsh reality of just how overwhelming it can be to try to...

If there’s one company with a strong and loyal base, it’s Disney. And for Disney, this diehard fandom has historically translated into extremely low price elasticity. Price elasticity, contrary to what it might sound like, does not have to do with...

The concept of breaking even is pretty intuitive. If you buy a t-shirt for $5, you need to resell it for at least $5 to make your money back. Easy, right? Well, not so much. In business, there are...

That tube of lip balm in your pocket might be small, but it means major business. In 2020, lip balm made up 45% of the revenue market share of the $2 billion global lip care product category. Burt’s Bees, a brand known for its all-natural products, is owned by none other than...

The book publishing process has always been notoriously complex and difficult for the layperson to understand. But plenty of us want to or are already in the process of writing a book—one we hope will be wildly successful. After the important initial barriers have been overcome—when the book has been written, you’ve signed a contract, and your book has hit the shelves—you’d probably think that the next step...