At just two years old, Vacation Inc. has managed to take the sunscreen world by storm. With their incredibly fun line of sunscreen and other “leisure-enhancing” products and their humorous marketing, Vacation has managed to...
In the age of entrepreneurialism, it’s usually the case that new brands start out as direct-to-consumer and then build their way up to a distribution channel that includes intermediaries. This is something that many businesses go to great lengths to pursue to build their...
It’s an unspoken rule in marketing that your target audience should inform every decision you make. But oftentimes in the process of appealing to our target audience, we can run the risk of...
While omnichannel is omnipresent in marketing today, the concept is quite a recent development. Though it was first...
When you’re the oldest continuously operating retailer in the United States and a purveyor of classic clothing, it’s not unreasonable to think that you’re going to...
In the words of Elle Woods, Cosmopolitan Magazine—or Cosmo, as it’s more commonly referred to—was once hailed as “the bible” for women. It’s been referenced in more teen movies and TV shows over the years than perhaps any other magazine. Its focus is on...
There was a time when Sears—then Sears & Roebuck—was king of retail. The Sears catalog was an eagerly anticipated item around the holidays, when children and adults alike would dogear pages of things that they wanted the metaphorical Santa to get them. Sears catalogs even sold...
At several points in recent history, Pepsi has decided to position itself as a driver of social change. In 2010, it started the Pepsi Refresh Project, an initiative that...
When was the last time you bought something from Ralph Lauren Rugby? How about Ralph Lauren Blue Label? How about the Black Label? Are you wondering to yourself if you have ever even...
To say that the coolers company Yeti has high brand equity is an understatement. In reality, what it has is brand loyalty that is more like a cult-like following. Just picture someone...