Fading,  F a d i n g,   F  a  d  i  n  g… The Case of Two Rival Department Stores

There was a time when Sears—then Sears & Roebuck—was king of retail. The Sears catalog was an eagerly anticipated item around the holidays, when children and adults alike would dogear pages of things that they wanted the metaphorical Santa to get them. Sears catalogs even sold...

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How Nine Line Apparel Hits the Mark with Their Target Audience

It’s an indisputable fact that brothers-in-arms often become as bonded as real-life brothers. When you enter the military, the individual is superseded by the collective. The mentality shifts from “me” to “we,” and everything is done for the good of the unit—your family. In fact, many psychology studies over the years have...

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In Sperry’s “Odysseys” Campaign, A Little Adventure Goes a Long Way

“For sale: baby shoes, never worn.” This ultra-short narrative, questionably attributed to Ernest Hemingway, tells an entire tale and takes the reader on a rollercoaster of emotions—in only six words. These types of succinct stories are known as flash fiction, but they’re not limited to just text on a page. In fact, the most interesting and effective form of flash fiction, I would argue, are...

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