My passions lie in the intersections between style, history, and marketing. I have a particular interest in niche fashion and décor, aesthetics, and subcultures. My focus is on understanding how marketers can work to reach these niche audiences in ways that feel authentic and are mutually beneficial. I’m also interested in the ways in which history can inform marketing strategies and help raise brand awareness and affinity.
Being a first-gen Cuban immigrant and growing up in Miami, I was always captivated by the all-American look and lifestyle, which was so very different from my own. As a pre-teen obsessed with Gilmore Girls, nothing screamed “American” to me more than New England and, in particular, the preppy Ivy League look. Preppy has since evolved, of course, much the same as my naïve 12-year-old notion of what it means to be American. But my fascination with prep—and classic, vintage, and retro style more broadly—has remained, and permeates much of my work.
During my time at one of these preppy New England institutions, Wellesley College, I experimented academically with all different subjects, and finally settled on developing my interests in art and literature. After graduation, I started working as a copy editor for scholarly books on the history of Cuba. Soon after, I began my years-long role as primary researcher for Give Me Liberty: The True Story of Oswaldo Payá and his Daring Quest for a Free Cuba, a book by David E. Hoffman, a Pulitzer Prize-winning author and contributing editor to The Washington Post. (Find it on bookshelves everywhere starting June 21, 2022.)
As you can probably tell, my interests and experience are vast and varied. As a marketer, I combine all of them to produce work that analyzes and comments on aspects of everyday life—through a deeper lens.
All of us consume. All of us belong. All of us have a history. I am here to share it.